Rickie Fowler is the latest addition to the Cobra Golf team.

Rickie Fowler will play the 2012 season with Cobra Golf clubs after it was announced that the American sensation would join their roster of professional golfers.

Fowler has famously been wearing Puma clothing and accessories, especially the orange ones, since 2009 and has now completely moved over to the Cobra/Puma brand by committing to use the Cobra clubs as well.

Obviously Fowler will also be featured in upcoming marketing campaigns for both the Cobra Golf and Puma brands.

“Rickie’s focus, determination and performance combined with his stand-out style and joy for the game make him a perfect match for Cobra Golf,” said Bob Philion, President of Cobra/Puma Golf.

“He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of Cobra globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life.”

To celebrate his full integration into the Cobra/Puma brand, ‘orange-outs’ will happen at various Tour events, Cobra/Puma Golf Experiences, retailers and at the 2012 PGA Merchandise Show.

‘Orange-outs’ will celebrate Fowler’s favorite color and the new Cobra AMP line of drivers, irons, hybrids and fairway woods.

Fowler will be playing with Cobra’s new AMP Driver with orange detail, the AMP 3-Wood and AMP Pro Prototype Irons.

“I am so excited to have the Cobra sticks in my bag and be a full part of the Cobra Puma Golf team,” said Fowler. “I’ve been hitting the AMP Driver great; I’m getting a lot more distance and the orange details look really fresh. I can’t wait to get out at Torrey Pines and put my new COBRA clubs into play.”

He kicks off his 2012 season with the Farmer’s Insurance Open this weekend.