White-headed drivers have been the talk of the town for the last year now, but it seems that Bubba Watson might start a new trend with his all-pink Ping G20 driver, which he used for the first time at the Farmers Insurance Open.

However, Bubba’s reason for using this all pink golf club is actually to support Breast Cancer awareness. As part of a larger fund-raising effort called "Bubba & Friends Drive to a Million," Ping will donate $300 for every drive of more than 300 yards (275m) that Watson hits with his pink driver. Up to a maximum of 300 drives – because Bubba hits a lot of 300-yard drives, he averaged 315 yards per drive in 2011.

"… I have extra motivation to hit the ball as far as I can," Bubba said. "My goal is to make Ping pay every cent."

Bubba's pink Ping G20 driver has a loft of 8.5°, a 44.5-inch True Temper Grafalloy Bi-Matrix shaft (also pink), a Ping 703 Gold grip with 10 wraps of tape under his right hand and 12 wraps under his left hand. The golf clubhead also has the words MADE EXCLUSIVELY FOR BUBBA inscribed on the crown.